ICON ESPORTSAn E-Sports Company

Transaction Type: M&A | Transaction Amount: $2.15M

ICON Esports runs "The Chiefs"a premier Electronic Sports club in Australia, featuring top teams in various competitive video games.


ICON has signed strategic partnership agreements with leading local and international brands including Red Bull, HyperX, Marvel, Loreal, Optus and Menulog.

The revenue generating company entered wanted to support its growth strategy and was looking to raise capital ‘smart money’.


Shape Capital introduced ICON to a strategic investor in the payment sector that was also looking to partner with companies operating in adjacent markets. The investor was a public listed company in North America.

Having made the introduction, Shape Capital supported ICON with negotiating the investment terms, project managed the due diligence process, facilitated the share purchase agreement and ensured a smooth transaction process for both parties.


A $2.15M was raised and the transaction took 6 weeks to complete.